It’s estimated that the custom t-shirt printing industry will reach $10 billion by 2025. If you own a custom t-shirt business or you’d like to start one, one of the first things you should think about is what you want to design.
Want to learn more? Read on for 5 need-to-know tips for designing custom heat transfers for your t-shirt business.
1. Brainstorm Different Ideas First
Even if you already have ideas in mind, it helps to spend time brainstorming some ideas and designs. Pull out your sketchbook, draw some designs, and take notes on how you can improve them.
If you’re not an artist, you can always seek out professional help. You can hire a graphic designer to help bring your ideas to life.
2. Remember Your Image May Look Different When Printed
An image on a flat piece of paper will look different on a t-shirt. A design on a t-shirt won’t lie completely flat and may stretch.
It’s important to print out your design and see how it will look on a t-shirt. You can also try testing it in different sizes to see which size looks best.
3. Target Your Audience
If you own a business, you need to know who you’re selling to. Take some time before you create your designs to conduct market research and find your target audience.
If you’re already an established company, you can send out surveys to current customers to gather feedback about your designs. See which designs are the most popular. Which ones will your customer want to see more of or in different variations?
If you’re still starting out, you can go out and conduct interviews to get an idea of what kind of designs people are looking for.
Also, think about your demographic. What age range are you focusing on? Are you targeting males or females or both?
Once you get to know your audience, you can also get better ideas on what types of designs to make.
4. Don’t Add Too Much Detail
Details are important and can help your designs stand out. However, too much detail may not transfer on a t-shirt the way you envisioned. It could bog down the design.
Another thing to consider is your color choices. You want to choose colors that complement–not clash–with each other.
5. Use Quality Equipment
The quality of your custom-made t-shirts will only look as good as the quality of your materials and equipment. It’s important to have your custom heat transfers printed on premium coated release paper with high quality and long-lasting ink.
You also want a quality heat press to adhere your image on the t-shirt.
Learn More About Custom Heat Transfers
Create professional, quality custom t-shirts with our custom heat transfers.
If you have a design in mind or want to learn more about how we can help you, contact us.